GeNovo Consulting Leadership
Larry W. Norton, PhD
Larry is the principal founder of GeNovo Consulting, LLC. He is an organizational development professional with over 30 years of experience working and consulting in companies ranging from global Fortune 500 environments to privately held small firms. He is an expert at developing and implementing comprehensive talent management practices on a large scale and also specializes in improving the operating effectiveness of firms, business units, and functions through the application of well-researched and validated organizational diagnosis and change management methodologies. He is also a principal in GeNovo’s executive coaching practice.
His background also includes internal roles such as VP, of Organizational Development for PetSmart, Inc., VP of Organizational Effectiveness and Corporate Communications for Hostess Brands, Inc., and Group Manager, of Organizational Development at Frito-Lay. He has also consulted in similar capacities with Global 500 organizations such as Royal Dutch Shell. Today, he consults widely in various industries, serves on the faculty as a Clinical Professor at the University of Texas-Dallas, Jindal School of Management, and teaches graduate-level organizational behavior, diagnosis, and leadership courses in addition to artificial intelligence implementation in organizations. He has published in peer-reviewed journals and presented widely at professional conferences on artificial intelligence topics.
Larry earned a PhD degree in Industrial-Organizational Psychology from Texas Tech University, a Master’s degree in Counseling Psychology from California State University, and a Bachelor’s degree in Psychology from Western Oregon University. He is a past president of the American Psychological Association’s Society of Consulting Psychology, Division 13. He is also a Fellow of the American Psychological Association.
William M. Behrendt, PhD, PCC
William (Bill) Behrendt most recently served as Vice President for Human Resources at the University of Texas Southwestern Medical Center in Dallas, Texas, where he was responsible for all “people” issues at the Medical School, and its University Hospitals and Clinics. Prior to coming to Dallas in 2003, Dr. Behrendt served as Vice President for Human Resources for CareGroup Health System and Beth Israel Deaconess Medical Center in Boston, Massachusetts. He previously held the role of Senior Vice President for Human Resources at the BJC Healthcare System in St. Louis, Missouri. He also served as President of Barnes-Jewish West County Hospital in St. Louis. In these positions, Dr. Behrendt gained extensive knowledge and experience in Organization Development, Mergers and Acquisitions, Change Management, Strategic Planning, and Executive Coaching.
Dr. Behrendt began his career in retailing with the May Department Stores Company, headquartered in St. Louis, where he held positions in consumer research, strategic planning, executive development, and human resources. He earned a B.S. in Psychology from Tulane University in New Orleans and his PhD in Clinical Psychology from Washington University in St. Louis, and he completed a psychology internship at UT Southwestern in Dallas. He is also a graduate of the Certificate in Executive Coaching Program at the University of Texas at Dallas and a Professional Certified Coach member of the International Coach Federation. Dr. Behrendt has held faculty positions at Simmons College in Boston, UT Southwestern, and UT Dallas, and has served as a board member for the Barnes and Jewish Colleges of Nursing, the Picker Institute, LaunchAbility, and HealthPartners of the Midwest. Most recently, Dr. Behrendt was the recipient of the 2014 “Strategic HR Leadership Award” from Strategic HR Excellence and named one of the “Top 10 Breakaway HR Leaders” for 2011 by the HR Global Summit for his work in innovation, engagement, and cultural transformation at UT Southwestern. In 2012, Dr. Behrendt also accepted the International Coach Federation – North Texas Chapter PRISM Award for integrating coaching as part of the UT Southwestern Leadership Development Program.